As well as smashing all the box office records, and making up for a dismal history of revisits…Star Wars has also provided a much needed boost to the toy industry.
The boost sees kids turning back to more traditional toys and games from digital entertainment, choosing instead from board games, action figures, dolls, puzzles, wooden toys, and even bicycles and tricycles.
A Toys’R’Us spokesperson told CNBC that Star Wars merchandise has always been an “evergreen perennial favorite” among its customers. “Shoppers can find dedicated Star Wars destinations in all Toys’R’Us stores nationwide, offering a one-stop-shop for Star Wars figures, construction sets, accessories and more.”
In September, Disney launched ‘Force Friday’, where merchandise from “Star Wars: The Force Awakens” went on sale globally. It was preceded by a global live unboxing event broadcasted on YouTube from 15 cities around the world, where highlights of the new product range were officially unveiled.
Demand for Star Wars merchandise is set to remain strong in 2016, much like Disney’s previous big hitter, Frozen, which has made all of the noteable hot toy lists for Christmas 2015.
But for traditional toys and games to replicate a similar demand in 2016 as seen in 2015, it seems we’ll need a similar blockbuster movie.