After the success that has been Despicable Me and Despicable Me 2, the minions are back. The minions have been set the task of making more money for Universal through their own animated film, merchandise and toys.
The film begins with the minions without a master to slave for, as a result the minions fall into a deep depression. However one minion, Kevin, has a plan; accompanied by his fellow minions Stuart and Bob, Kevin sets forth to find a new evil boss for his brethren to follow. Their search leads them to Scarlet Overkill, the world’s first-ever super-villain-ess.
The sequel to Despicable Me (Despicable Me 2) shattered sales records for an animated title, earning $80 million across all home entertainment platforms in a week. Illumination Entertainment’s “Despicable Me” held the previous record. The sequel sold 4.5 million units, outselling all animated titles released on Blu-ray and DVD since 2010 and marked the highest sales figures for any animated Blu-ray title in its opening week. It also set a new first week digital sales record.
The release of the film is set for July the 10th, 2015. The toy market after a strong year in 2014 has high expectations for 2015 with several blockbuster franchises all releasing new installments: Star Wars: The Force Awakens, The Avengers: Age of Ultron, Jurassic World, Minions, Fantastic Four and even Peanuts. Toy Hype will be taking a closer look in the up coming blogs with many other new releases set for this year featuring toys, figurines and games.
The minions have been hard at work ensuring all their games, toys and merchandise are already available in stores such as toysrus, smyths toys and thetoyshop. New additions were showcased at Toy Fair 2015 in February where they displayed an interactive toy that interacts and dances – not just with its built-in music clip, but with sounds from any source. this enables users to speak to Stuart closely and he’ll respond in his original movie voice.
Items already available range from colouring activities, t-shirt’s, hoodies, soft toys, figurines, collectibles, drinks, snacks, mega blocks and no doubt Lego too. The first two trailers have been shown above with the final installment before the film provided below. For more information on any of the other mentioned films and their toys and merchandise keep up to date through our Twitter and blog uploads.
Why not see how a minion would say your sentences here.
Ods Papoy Hype Today!