Cuddly kingdom Review

Nici GiraffeWebsite:

Cuddly Kingdom has become one of the UK’s leading online soft toy retailer, despite only being around since 2005. Achieving so much in such a short time already hints at this site’s ease-of-use and the quality of the stock. In this review we find out if it’s true.


The website offers some of the biggest cuddly toy brands on the market, including the famous Nici gifts and toys. They also stock Gund, Jellycat, Trudi and Kaloo. If you don’t know the brands you’ll certainly know the characters – Paddington bear, Seasame street friends, Miffy, Beatrix Potter and more. There are also classic cuddlies from teddy bears to snails, as well as stationary, hot water bottles and slippers.


Menus on the left and across the top give quick access to the different categories. There are also banners and quick links to the most popular ranges and characters. Combined with the accurate search facility, it’s easy to find what you’re looking for.

Registration and Checkout

From product page to checkout is 3 clicks. Cuddly Kingdom requires you to register to complete your order, but this simply requires a password along with your usual delivery details so it shouldn’t put you off. The store accepts cheques, credit and debit cards through Protx. There is plenty of information on the site regarding security and data protection, and detailed contact information. Customer Service gave fast, accurate replies to all of my awkward questions.


Standard delivery and next day options are available, with a flat rate for all orders, including the oversized toys.


The store is based in sunny Scotland but offers European and International shipping.


I really have nothing but good things to say about Cuddly Kingdom. The only negative points I can come up with are picky and pointless, and it’s not often I get to say that about a website! The range is impressive and delivery was fast. The overall appearance of the site is constantly updated so that the latest toys are easy to spot, and the newsletters are worth signing up to. They highlight offers and interesting new arrivals rather than pushing the big names all the time. I have no hesitation in recommending this store.


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