Hasbro and Marvel have created a weird and wonderful personalised toy experience for the kids of America. You can have your face 3D printed onto a Captain America or Iron Man action figure…yup, you couldn’t make this up.
CMO of Hasbro, John Frascotti says:
“With 3D printing, were now able to provide fans of Marvel Super Heroes for the first time ever with this very unique opportunity to create a one-of-a-kind action figure featuring their own likeness”
It gets better – what are they calling this ‘amazing’ new system? The SUPER AWESOME ME experience (emphasis their own). A kid visits one of the in-store scanning stations where a 3D face scanner captures their face and turns it into a 3D model for just $45! The service is available in Walmart stores in the states. No word yet if it will be rolled out to different models or different countries, but we’ll be sure to let you know!